These guys were early to embrace cloud technology and quickly realised just how much it was going to impact their market. The brand was originally used for their hosted telephone systems and has since been extended to business management software, back-up and CCTV products. It is used across the board to differentiate the very latest technology from their more traditional solutions.

The brief was to keep it consistent with their existing brand but make it sexy. The cloud product is used to promote their range of hosted computing and telephony solutions, so we needed to come up with something that would translate across both markets without the usual addition of a cartoon cloud. Ian and Jim are really pleased with the result and it has been rolled out across all their product material. We’re now embarking on managing a microsite aimed specifically at the market for this offering.